1. Remove personal tastes, insert the consumer’s perspective.

2. Simple solutions are the most elegant. Do not over-engineer.

3. Price-point shall not dictate importance. Every garment shall have thought/care input in.

4. Do what is right for the consumer. Always.

5. Be confident in your execution, and clear in your communication.

6. Lead with your beliefs. End with your beliefs.

7. Balance subtle with straightforward. Less is more, and more can be less.

That’s all I have for now.